The online argument around Robert Joyce, a clergyman from a small area in central Arkansas, is rather interesting.
Because Joyce’s voice sounds so much like Elvis Presley, the King of Rock and Roll, many began to doubt Joyce’s identity after a video of him went viral.

Tom Mennel, a lifelong fan of Elvis, discussed his belief about Joyce’s true identity with The Express. Mennel has loved the King since he was six years old, but even at sixty-one, he still believes Joyce is Elvis. He hoped Joyce would reveal his identity at some point.

“Mr. Joyce reminds me of Elvis, and I sincerely hope he will reveal who he is,” Mennel stated. “Perhaps God is using Elvis’ voice to minister to broken hearts and broken lives,” goes the spiritual explanation.

Considering what he would say if Elvis were still with us, Mennel said, “If Elvis were alive, I would say to him, my friend and brother, we are of kindred spirits.” Christ has connected us.

This article examines the ability of a viral video to ignite national discourse and identity politics. It also discusses the lasting influence of cultural icons such as Elvis Presley.